Privacy policy

Who we are

Asset360 Technology Ltd (company no. 17495796) is the data controller for personal data collected through this website (getasset360.com) and the Asset360 platform. Our registered office is [Registered Address]. You can contact us at hello@getasset360.com.

This policy explains what personal data we collect, why we collect it, how long we keep it, who we share it with, and the rights you have under UK GDPR.

Personal data we collect

When you book a demo or contact us

We collect the information you submit: name, job title, company name, email address, phone number, fleet size, and any message you include. We also record where your enquiry came from (the page or campaign source).

When you use the Asset360 platform

If your employer gives you access to the platform, your employer is the data controller for most of the data you generate there (operator profiles, check records, and so on). We process that data on your employer's behalf as a data processor. This policy covers the data we collect as a controller, primarily from this marketing website and from prospective customers.

Technical data

When you visit this website we collect standard server log data: IP address, browser type and version, pages visited, and time of visit. This is processed for security and performance purposes and is not used to identify individuals.

How we use your data and our legal basis

• To respond to your demo request or enquiry. Legal basis: performance of a contract (or steps taken at your request prior to entering a contract), Art. 6(1)(b) UK GDPR.
• To send you relevant follow-up communications about Asset360. Legal basis: legitimate interests (Art. 6(1)(f)), specifically our interest in marketing our services to people who have expressed interest. You can opt out at any time.
• To improve the website and prevent abuse. Legal basis: legitimate interests (Art. 6(1)(f)).
• To comply with legal obligations. Legal basis: compliance with a legal obligation (Art. 6(1)(c)).

We will never sell your personal data to third parties.

Who we share your data with

We use a small number of trusted sub-processors to operate our business. These include:

• Railway: cloud hosting provider for the Asset360 platform, which stores lead and account data on our behalf.
• Vercel: hosting for this marketing website.
• Email delivery providers: used to send transactional and follow-up emails.

All sub-processors are contractually bound to process data only on our instructions and to maintain appropriate security. We do not share your data with other third parties unless we are required to by law.

International transfers

Some of our sub-processors operate infrastructure in the United States. Where personal data is transferred outside the UK, we ensure that an appropriate safeguard is in place, such as the UK International Data Transfer Agreement (IDTA) or standard contractual clauses, in line with UK GDPR Chapter V.

How long we keep your data

• Demo and contact enquiries: we retain enquiry records for up to 3 years from last contact, after which they are deleted. If you become a customer, account data is retained for the duration of your subscription and for up to 6 years after it ends (for legal and tax purposes).
• Server logs: retained for up to 90 days for security purposes.

Your rights under UK GDPR

You have the following rights in relation to personal data we hold about you as a controller:

• Right of access: to request a copy of the data we hold about you.
• Right to rectification: to have inaccurate data corrected.
• Right to erasure: to request deletion of your data in certain circumstances.
• Right to restriction: to request that we limit how we use your data.
• Right to object: to object to processing based on legitimate interests, including direct marketing.
• Right to data portability: to receive your data in a machine-readable format where processing is based on consent or contract.

To exercise any of these rights, email hello@getasset360.com. We will respond within one month.

Cookies

This website uses only essential cookies necessary for the site to function. We do not use tracking or advertising cookies. No consent banner is required for essential cookies under UK PECR.

Complaints

If you are unhappy with how we have handled your personal data, please contact us first at hello@getasset360.com and we will do our best to resolve the matter. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.

Changes to this policy

We may update this policy from time to time. The "last updated" date at the top of this page will reflect any changes. We will notify active customers of material changes by email.